Senior Web & Graphic Designer
UX Design Educator

About Me

I’m Mehrnaz Kokabi, a graphic & web designer, user interface designer, digital marketer and new media specialist.

My mission

Offering services with professionalism, enthusiasm and dedication to meet my clients’ goal.

My Offer

Awards

Achieved HROntario 2011 excellence Awards in regards to design and visual presentation excellency as well as leading AODA (Ontario Design Accessibility)

Edge Awards nomination for increasing Ontario Public Services career portal the most user friendly website.

Design Creativity

I design for print & web, working across a wide range of disciplines including: layout, typography, marketing, data visualization & branding. I offer extensive independent, agency, corporate and government experience that provides me with special blend of entrepreneurial design creativity.

About Me!

Conceptual innovation, a robust work ethic, and productive team collaboration are all essential components to success in creative design. As a senior web, graphic designer, art director with more than 10 years of experience developing and executing a wide variety of successful print, multimedia, and e-marketing design projects, I am positioned to make a significant impact as web and graphic design, new media educator.

As part of my background as a Educator and a designer, I offer more than 10 years experience teaching Graphic Design and Visual Communication to graduate and undergraduate students. Formally, I hold an M.A in graphic communication/ Illustration, B.A in Graphic Design, and GCS in Strategic Communication from University of Toronto.

My background includes designing and implementing effective creative projects for a variety of high-profile large public organizations along with my ability to collaborate effectively with clients, peers, and senior management teams. Highlights of my experience include: leading top-performing design teams through all facets of creative design projects from concept through execution for a sophisticated client/employer roster, including The Eclipse Foundation, George Brown College’s Talent Management Division, The Corporation of the City of Brampton, Design Exchange Museum, Ministry of Government and Consumer Services, and etc.

Individually, and as part of a team, I have participated in dozens of international and domestic exhibitions. She has been awarded in the 8th International Biennial of Poster Designing. In Winter 2014 I achieved the “HROntario Awards of Excellence” for mastery in creating a successful visual campaign.

Achieving “The acknowledgement of Achievement in Art” from University of Toronto is one of my very recent accomplishments.

I have been very active with the educational department of both Art Gallery of Ontario (AGO), as well as Design Exchange Museum serving as an Art and Design Educator/Docent for several years.

Aside from these, I am keen humanitarian. I have been volunteer for many non-profit and charitable organizations. Some of my current and past volunteer commitments include: The Federated health charities, Art Gallery of Ontario (AGO),War Child Canada, Davenport-Perth Neighbourhood Centre, where I have donated my artworks and dedicated my time for support.

Print Design

Tikka Boulevard Menu Design

Tikka Boulevard is an Indian grill house and restaurant located at Barrie, Ontario. Tikka is a name of Indian Kebab. Baed on Indian cuisine’s and special taste , I created a visual Identity including: logo, stationary, signage, menu & website.

Brochure Design Art Gallery of Ontario | AGO

Over the past 8 years, I have had the pleasure of contribution opportunity with the AGO’s educational department as a role of an Art Educator/Docent.

As a volunteer, from time to time, I made some marketing products for special exhibits. Here you can find some

Poster Designs Art Gallery of Ontario | AGO

Annual Report for fundraising | Plan Canada

Annual Report | HROntario | Ministry of Government and Consumer Services

HR Policy and Planning Branch is part of the HROntario. These Annual Reports cover pages’ uniform have consistency and a direct reference to HROntario’s logo, its visual elements, colour scheme and visual compositions.

Annual Report | HROntario | Public Service Commission | 2014

Print Advertisement and Social Media Maryam Psychotropic Medication | North York, ON | 2019

Social media Design for Retirement House | 2018

Annual Report | Social Media | Women Skills For Change | North York, ON | 2018

Corporate Identity

ThinkCompass logo design case study:

Phase 1: Gathering Information

Gathering information about the ThinkCOMPASS vision, mission and philosophy was the initial attempt in my design process. In order to create a logo that is strikingly different from other logos in the same market niche, in terms of the logo’s shape, colour, font, and image, I researched about other competitors’ visual Identity.

Phase 2: Design Process

My design process with aim of making the ThinkCOMPASS’ logo immediately recognizable, memorable, simple, appropriate, resizable and timeless, has been started. I created several sketches and mockups. Then brainstorming to choose those that are better align with my design’s goal.

Logo Design Rational:

Symbolism and Relationship:

The chosen icons are based on the meaning of the 2 words: THINK and COMPASS. It symbolizes digitalization, standards, clarity, precision, accuracy, relevance, depth, logic, that are all foundation of the critical thinking. These concepts are closely related to the Think COMPASS’ personality, goals, vision and values.

Style:

The chosen styles are aligned well with the latest 2018 logo designs’ trends. To exemplify, narrow and thin typography, dotted (pop art) pattern, cubical 3D shapes, gradient colours.

Colour:

ThinkCOMPASS current colour palette has been used for some of the designs, however, a warm colour like yellow or light orange can make the logo more fresh and vibrant and has strongly recommended. Also, based on the colour theory these colours can symbolizing critical thinking, logic, as well as transferring a big sense of friendship and familiarity with their audiences. Moreover for quality assurance all the logos have been checked on grayscale mode as well.

Scalable and resizable:

All the logos are fully scalable and can be used on different mediums easily in various sizes without quality lost.

Logo Design and Stationery Set | Woodpecker Publishing Co.

Logo Design and Stationery Set | BGO Records

Web & UX Design

WordPress Website Design | MA Design Studio Toronto, Ontario | http://mostafaasadolahi.com

LXP. Webex. Learning Management System | George Brown College

As a Design Lead, Learning and Multimedia Specialist within the George Brown College I was responsible for developing, designing, managing and maintaining all visual contents published on the GBC’s LMS, Learning Management system (Cornerstone) including: Welcome page, Learner Home and a set of 120 flat Icon Designs.

Web Design | City of Brampton| External and Internal Portal

In 2014, In my role as a Design Specialist, Portal Solution, within the City of Brampton, I was responsible for creating visual marketing and presentation both print and online materials for the City’s website owners, vendors, stakeholders. Here I have created an internal and external website pages. I have focused on creating a consistent look and face with the sector’s visual Identity.

I have also was in charge of developing a custom design, for publishing weekly newsletter/eblast for the City of Brampton.

Web Design | Ontario Public Services Career portal | Internal Portal

In 2012, I, as a Content and Web Design Manager, was responsible for redesigning, reformatting, and rewriting the Ontario Public Services Career portal. Based on the Cabinet Office mandate, I have focused on delivering an accessible, fast and easy user experience throughout the website through improving and organizing its Information architecture, as well as depicting brand image as a single, one employer, one voice through information architecture, and landscape. Here there is a presented page of the future look and architecture of the Ontario Public Services Careers Portal.